African Pride
African Pride Overview
The aggregated data is based on reviews and questionnaires provided by PissedConsumer.com users.
African Pride has 1.7 star rating based on 71 customer reviews. Consumers are mostly dissatisfied.
- Rating Distribution
Pros: Affordable, Silky nice results, Before this incident great.
Cons: Everything about it, False advertisement that states all natural and safe, Hair came out in the back of my head.Recent recommendations regarding this business are as follows: "Don't purchase", "Do not use!", "Please don't buy this for you or your family", "Do not buy this product nor apply it to your head. You will not have any hair.", "None.".
The aggregated data is based on reviews and questionnaires provided by PissedConsumer.com users.
African Pride has 1.7 star rating based on 71 customer reviews. Consumers are mostly dissatisfied.
- Rating Distribution
Pros: Affordable, Silky nice results, Before this incident great.
Cons: Everything about it, False advertisement that states all natural and safe, Hair came out in the back of my head.Recent recommendations regarding this business are as follows: "Don't purchase", "Do not use!", "Please don't buy this for you or your family", "Do not buy this product nor apply it to your head. You will not have any hair.", "None.".
Most users want African Pride to offer a solution to their issues.
Consumers are not pleased with Customer service and Turnaround Time. The price level of this organization is medium according to consumer reviews.
Media from reviews
Top African Pride Reviews
"Awesome Product"
!I absolutely love love love the "Aloe & Coconut Water" Derange & Condition Pre-Shampoo I have just one question...IS THERE ANYWAY YOU CAN MAKE THIS PRODUCT AS...
"All my *** hair fell the *** out after using it"
I permed my hair for 13 minutes as recommended on the box. All my hair fell out and I had to cut all of it off.
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified Reviewer
Bad Product
I purchased the product African Pride Olive Miracle 4/21/25. I relaxed my hair a little bit before 9 PM, only to soften the new growth, no comb through...
on and off. Five to seven minutes later, I was washing out the relaxer, and my hair came out as well. I have plenty of pictures to show. I had a lot of burning sensation in my scalp and itching.
Today I'm still experiencing itching and headaches. I went to the dermatologist on May 6th. I was prescribed Fluocinolone scalp and minoxidil. This is not me; I work with consumers, I smile because I have to, but I hurt on the inside.
My scalp is not ready for a wig because it causes scalp irritation.
It feels like my head is on fire. The next day, I mailed a certified letter to the company; it was delivered on April 29th.
- I never had a problem with the product
- Bad product
- Product ingredient change
User's recommendation: Don't purchase
This review is written by an individual who has purchased the reviewed product/service and/or confirms being a paying customer of this company. Check our FAQ
Verified Buyer |This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified Reviewer |
Brooklyn, New York
Horrible product!
This product is horrible!!! Soon as I applied the perm my hair started coming out in chunks!!!
Im beyond upset. How can you sell a product thats doing this to people!!
Something has to be done! This is unacceptable!
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified Reviewer |
Irving, Texas
All my *** hair fell the *** out after using it
I permed my hair for 13 minutes as recommended on the box. All my hair fell out and I had to cut all of it off.
Need help with your issue?
Get support from our consumer experts.
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerAll my hair fell out
As a ex licensed cosmetologist, I know how to apply a relaxer. I followed the instructions completely even to put the little hole in the middle, putting 1A & 1B in the middle and stirring it up into same consistency and color...
blah blah. I did a test on side of my hair because my hair shaved so if it falls out I'm ok if he falls
I can Shave that down. I put a relaxer on waited about 15 minutes. I said lets go ahead and get the shower ready and I went to smooth my hair up and all my hair started shedding from my roots and I knew immediately my *** was falling out and when I got in the shower, put on Shampoo noticed the water in the tub started filling up around my feet because the hole was blocked because of all my *** hair in the tub.
My hair was my symbol for my business I stand out because of my freaking mohawk ...now I have no *** hair!!! I wish I'd read the reviews before I bought this ***
- Affordable
- Brings your hair out
Preferred solution: Compensation for damages and incited expenses and emotional distress
User's recommendation: Do not buy this product nor apply it to your head. You will not have any hair.
I purchased this product and put it in my hair last week and my hair started falling out immediately I washed it over and over it got brittle and now I have bald spots
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified Reviewer |
Las Vegas, Nevada
Lawsuit Coming
They changed the formula. This product is drying and damaging and will make your hair fall out. Any product test a small section first.
User's recommendation: Do not use!
I am experiencing this right now hair falling out back bald spots. I have sent them a email and still mo reply. I'm looking for a lawyer now
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerIt burned my hair line my ears and my neck (edge control and leave in conditioner
I'm in so much pain. My ears are raw and I can barely touch them.
My hairline is the same way, even the back of my neck. I have locs and I used this product to re-twist and condition my hair, thinking I was using a good product. No! DO NOT BUY this stuff.
It's not safe. My scalp is on fire. I can't afford to miss work, nor can I afford to pay a doctor's bill. I'm not sure what to do to stop the pain.
I've tried Benadryl cream, extra strength cream, but it doesn't help. I've even tried aloe vera to keep my ears cool.
I'm in pain. 
- It smells amazing
- Edge control and leave in conditioner burn like a perm
Preferred solution: How dare you no amount of money can help this THIS PAIN IS UN BEARABLE YALL NEED TO FIX THIS OR THE WORLD GOING TO KNOW THIS IS MADNESSSSSS
User's recommendation: Please don't buy this for you or your family
This review is written by an individual who has purchased the reviewed product/service and/or confirms being a paying customer of this company. Check our FAQ
Verified Buyer |This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerUrgent Update on My hair Health Condition
People should be strongly discouraged from using this product due to its potential to cause skin damage, inflammation, major chemical burn, itching, burns on the scalp, and even sleeplessness for up to two days, depression.In addition to the significant physical side effects, the impact on my psychological well-being has been profound. There's no way to compensate for the loss of my hair, and it has left me burdened with the distress of my altered I call the company they deny my complaint
I hope this message finds you well. I am writing to inform you about a severe psychological and medical crisis that I am currently facing, which has left me in an extremely distressed state.
It has become apparent that my situation requires both psychological and medical treatment.
This past Sunday night, I experienced a significant deterioration in my hair health after using the "Olive Miracle Deep Conditioner" from the African Pride company. Just 45 minutes after applying the product, my scalp began to burn, leading to the distressing situation I am now facing. This issue has progressed to the point where I am unable to lead a normal life or even leave my home due to its appearance. Seeking immediate medical attention, I visited Polymer Hospital yesterday due to persistent pain and itching on my scalp.
Today, I also consulted with my primary doctor. Both healthcare professionals have conducted examinations, and I have all the necessary reports and images that confirm the inflammation in my scalp and the substantial hair loss I have experienced.
To provide you with a better understanding of the severity of my situation, I have shared images illustrating the inflammation of my scalp and the significant hair loss I have endured. It is truly disheartening to witness how my once beautiful and soft hair has turned brittle and damaged, ultimately leaving my head almost completely bald.
I find myself at a loss regarding the next steps to take, and I cannot overstate the emotional impact of losing my hair. I am reaching out to you for support and guidance in finding solutions to overcome these difficulties.
You're understanding and assistance during this challenging time would mean a great deal to me. The damage to my hair need a lot of expenses to fix the doctor and the salon need at least 6 to 8 months to my scalp and hair heal plus I need to add extensions to cover the damaged scalp and hair when i contact with company to deny any help.
Sincerely,
Shaimaa Hassan
- Olive miracle
Preferred solution: Full refund
User's recommendation: never very badddddddddddddd
Queen, I’m sorry this happened to you. I was about to use it on my hair, that I’ve been growing for the last 6 years, cornrows and planlets is the styles I use, I so glad to have found this page, cause I would have been in big trouble if I’d put this poison in my hair.
Queen there’s a new hair care formulated just for our hair, it called Vine and Branches, look it up. I pray your suffering comes to an end, and you get your beautiful hair back!
You need to be compensated for this ! Also don’t use Mielle either, it’s also taking out our hair!
This review is written by an individual who has purchased the reviewed product/service and/or confirms being a paying customer of this company. Check our FAQ
Verified Buyer |This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerRefund immediately
The African Pride relaxer did nothing for my hair. I want my MONEY BACK.
This is false advertising. Shame.
- Fake advertisement
Preferred solution: Full refund
User's recommendation: STAY FAR AWAY FROM AFRICAN PRIDE
Awesome Product
!I absolutely love love love the "Aloe & Coconut Water" Derange & Condition Pre-Shampoo
I have just one question...IS THERE ANYWAY YOU CAN MAKE THIS PRODUCT AS A LEAVE-IN...? Because the way it detangles, softens, and leaves you with a natural curly look, it NEEDS to be a leave-in!!!
Pleeeeeaaaaassssseeeee!!!
- Soft de tangled hair
- Not a leave in
Preferred solution: Nothing but a response.
User's recommendation: If you have a lot of tangles in your hair, do not hesitate to purchase this product immediately!!!!
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerPissed off hair fell out
Take product off shelf and discontinue product.Pay customers for their pain and suffering.Its a shame what Ive been through dealing with my hair damage and hair loss. I dont even like going outside in public because of insecurity and being ashamed.
- Use to be a great product
- Hair loss and damage
Preferred solution: Pain and suffering for my hair loss = money compensation.
User's recommendation: None.
This review is written by an individual who has purchased the reviewed product/service and/or confirms being a paying customer of this company. Check our FAQ
Verified Buyer |This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerMy hair fell out,
Simply purchase the product in regular strength, applied it to a small piece of my all natural hair no signs within 5 mins thought everything was good to go, so applied to full head waited the normal wait time 20 mins went to wash out , and my hair started falling out. In chucks , it took all my length and left me confident that this wasnt my fault.
I am experienced in perm my own hair never not one time in nearly a lifetime have every been injured by a product. This is extreme .
The emotional destress in unreal, i am looking in the mirror, and going blank i just feel like i lost a part of me. Seriously, this is the worst
- Non
- Hair loss and mental damage
Preferred solution: Recovery for emotional, and physical damages, such as treatment to recover my damaged hair back to its original state
User's recommendation: Please dont use
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerSevere Hair Loss
I purchased the African Pride Olive Deep Conditioner anti breakage relaxer. Before my hair was even processed my hair came out in massive chunks with no warning such as , burning, itching or any kind of discomfort.
While one of my locks fell in the sink I knew I had a problem.
I was horrified when I looked into the mirror. Im am embarrassed and emotionally traumatized by this experience.
- It affordable
- It makes your hair fall out
Preferred solution: 2. Compensation for Pain and Suffering: The emotional and psychological distress caused by the loss of my hair is immeasurable. I request compensation for the pain and suffering I have endured as a result of using your product.
User's recommendation: Don’t Use this product
Maybe next time you will follow the directions and do the strand test prior to applying the product to your entire head
Replying to
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerHair ĺoss
My son's girlfriend just used African Pride Relaxer & came out of the bathroom crying that her hair was coming out in chunks. I will help her take action against the manufacturer.
- Caused baldness
Preferred solution: Full refund
User's recommendation: Do not use African Pride Olive Lye Relaxer
My hair is falling out bad from this product I have bald spots
Norfolk, Virginia
Severe Hair loss!
I bought this product and applied to my hair as instructed and with no warning such as burning itching or anything to wash it out. After 3 minutes one of my locks fell out prompting me to wash bit out and I noticed a lot of hair in the sink and as I look at the mirror, I was horrified and distraught to see sever baldness all over my head.
Im traumatized and emotionally Sickened. This product Olive Deep conditioning No Lye relaxer needs to be pulled from the shelves.
User's recommendation: Do not use
My moms hair fell out and so did mine.
My moms hair fell out completely and so did mine our scalps are burnt we are traumatized. We had naturally long hair.
My mom was washing out the product and chunks of her hair all came out she was screaming and crying shes on anti depressants all her hair is gone.
We never thought this could happen to us we just wake up crying everyday, this is a nightmare. Do not use this product, theres also already a lawsuit happening against this brand for causing Uterine cancer.
- Non
- Hair loss mental damage
Preferred solution: There’s nothing that could fix this but a lawsuit.
User's recommendation: Don’t use this brand.
This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ
Verified ReviewerHAIR LOSS
Hello
My name is Shontelle Jones from Baltimore Maryland, And I'm also an influencer on tik tok , fb and my own blog..I recently purchased your entire African Pride line from the pre poo , shampoo , conditioner etc. I recently did a tik tok...Stating how I like the product and how it treated my 4c hair..So I continue to use the product and since then my hair has broken off and fell out..
I want to know what you are going to do about the damages to my hair. before I post on Social media before / after pictures and contact a lawyer..My hair was doing great before I started using your products.
Preferred solution: Full refund
User's recommendation: ABSOLUTELY NOT
About
African Pride is a hair care product manufactured by Strength of Nature Company. African Pride is in the list of such company's products as Dream Kids, Relax and Refresh, GrowthRenew, Strong and Healthy, Profectiv, MegaGrowth and many others. African Pride is one of the best solutions for taking care about African hair. Everyone knows that caring of such hair is quite difficult. With African Pride you will forget about all problems you have had before. African Pride is aimed to make hair care easy and simple process. Millions of people have already made sure African Pride is an effective hair care product.
African Pride is ranked 512 out of 3088 in Cosmetics and Personal Care category
USA
Companies Similar to African Pride
Mizani
“I noticed since I been using the Mizani hair products my hair has been coming out badly when I wash an...“
Combe
“Hello Are there any plans of relaunching your Williams Mug Shave Soap? It has been off the market...“
Nair
“I used nair on my armpits to keep the shaving down. I only used for one minute under each arm and it...“
LOreal
“I recently started using a new batch of your hypoallergenic men's face cream, and it's started really...“
Thank You for Your Reply! We are processing your message.
Your comment is successfully posted.
This is what I'm going through and I purchased the relaxer a week ago and I'm going bald. I am in disbelief right just keep looking in the mirror I'm trying to put a class act lawsuit together.